Virgin officially announces Project magazine for iPad (and iPhone soon)

We’re here at Virgin’s press event for Project magazine, which Sir Richard Branson just called the “first all-digital magazine.” It’s launching on iPad first, then on the iPhone, but we also snuck a peek at the app last night and noticed a line about Android tablet support coming soon. Branson says the content will change constantly — there’ll even be comments, and sharing features are said to be “coming soon.” Mapping features will be introduced in the iPhone version, which the Project editor-in-chief describes only as “all the coolest places in the world mapped by our users.” Pricing for the iPad version is set at .99 per month, with the app updating throughout the period with new content and features. When asked about Rupert Murdoch’s The Daily, Branson responded that “this is not a battle, not a war, but the future of publishing,” while his chief editor had this to say: “We’re not similar … they’re a daily newspaper, we’re a monthly style magazine … we wish them nothing but luck.”