Google reportedly pays Apple $1 billion per year to be the default search engine on Safari, according to Macquarie analyst Ben Schachter
We know that Apple TAC is accounted for in the Google.com TAC line item reported each quarter by Google. For 2011, Google reported ~$1.5bn in total Google.com TAC. For modelling purposes, we assume that Apple represented ~66% of this TAC (though we acknowledge that this could be high), or $1bn. At a 75% TAC rate, this means that Google generated ~$1.3bn in gross search revenue through default search placement on Apple devices. In other words, this $1.3bn of search revenue ($335m net search revenue) in 2011 is at risk if Apple moves away from Google. $335m represented ~1% of net Google.com search revenue. Notably, mobile/Apple revenue is among its fastest growing revenue drivers.
A new Safari extension from Joris Vervuurt replaces the YouTube Flash Player with a HTML5 Player.
FlashToHTML5 replaces the CPU and memory hogging YouTube Flash Player with a HTML5 player. Not only will it look nicer, you will also notice that your computer will run cooler and faster. If you use a laptop, you will also notice that the battery life of a fully charged battery will increase.
FlashToHTML5 will also automatically load the video at the highest quality available, WITHOUT advertisements! The only downside is that subtitles and user-captions are not displayed, but that’s something I may add support for in the future.